News
Milestones, market news, and stories from across our network.
1 February 2026
EFFECTIVE M&N at Gulfood 2026, Dubai
EFFECTIVE M&N exhibited within the Rwanda pavilion at Gulfood 2026 in Dubai — one of the world's largest food and beverage trade events. The team held buyer engagements with GCC importers, hospitality groups and distributors, presenting Rwandan avocados, French beans, chillies and passion fruit graded to premium export standards.
20 January 2026
Macfrut 2026 — International Buyers Lounge, Italy
At Macfrut 2026, EFFECTIVE M&N connected with European importers and category buyers through the Italian Trade Agency's International Buyers Lounge, advancing conversations on year-round supply of Rwandan fresh produce into EU markets.
5 February 2025
Fruit Logistica 2025, Berlin
EFFECTIVE M&N attended Fruit Logistica 2025 in Berlin, holding meetings with commercial partners and importers and strengthening relationships that support consistent export supply to EU and UK retail and wholesale markets.
22 February 2025
Paris International Agricultural Show 2025
EFFECTIVE M&N joined the Made in Rwanda pavilion at the Paris International Agricultural Show 2025, showcasing Rwanda's fresh produce and building relationships with French buyers — including for the demanding Rungis International Market.